What we are
raising for.

Regulation forces every UK farm to keep digital field records. We are the cheapest way to comply, and that puts our sensors on the farm, our advice in the decisions, and the input order through us.

< £20
Per sensor target
£0–£39+
SaaS per farm / month
Next
Public launch
After launch
First deliveries
Email investor relations See the model →

The five-minute version.

  1. Why now

    Governments now make every farm prove what it did, digitally and on a deadline: fertiliser records, subsidy evidence, deforestation dossiers.

    Over a million EU farms must run compliance-ready digital field journals by 2027 to stay eligible for subsidy. Mordor Intelligence, January 2026

  2. Who this is for

    Precision agriculture already exists for large estates on machinery contracts. Most farms are not that, and a lot of their ground has no phone signal.

    Only 28% of English farms use a precision-farming technique, so this is first-time adoption rather than switching. Defra Farm Business Survey 2022/23

  3. The wedge

    We make compliance a by-product of monitoring. The sensors read the soil, the app writes the legally required record, and the same reading says what to do this week in a sentence.

    Plans follow RB209 and rankings calibrate on the AHDB Recommended List, so the standards a grower already trusts are on the screen.

  4. How it gets big

    Software is £19 a month. The farm spends around £60,000 a year on inputs. Once our reading picks the variety and the dose, the order goes through us.

    UK wheat variable costs run past £600 per hectare: nitrogen around £366, crop protection around £205, seed around £74. AHDB international cost comparison

  5. The endgame

    Every season of ground truth sharpens our recommendations. Every farm that joins sharpens its neighbours’ alerts. The data compounds, the network compounds, and the buying channel follows both.

    Per-field truth crossed with national trial data is a recommendation no satellite or weather station can make.

How the money works.

Three lines, in sequence. The device gets us onto the farm, the software keeps us there, and the input order is the business.

  1. Line 1 · The device

    Priced to go in the ground

    We take a sensible margin on the sensor rather than pricing it like enterprise kit. A farm that has never bought precision agriculture has to be able to say yes to the first one.

    Comparable LoRaWAN nutrient sensors retail at roughly £115 to £200.

  2. Line 2 · The software

    Priced against one agronomist visit

    Compliance and agronomy at £19 to £39 per farm per month. Less than a single agronomist visit for the whole season.

    £228 to £468 per farm per year, per farm rather than per user.

  3. Line 3 · The business

    The input order

    The recommendation becomes the order in two taps. We earn a commission on the seed, fertiliser and chemistry our own advice has already directed.

    A 100 ha farm spends around £60,000 a year on variable inputs. A single-digit commission on part of that is several times the software line.

The full business case

Unit economics, pricing bands, payback per farm and the input-channel model, in one document. We send it on request.

Request the business case

What we own out loud

  • Hardware in a field fails. Placement checks, battery forecasting and solar telemetry ship with the kit, and replacement is handled rather than argued about.
  • The wedge assumes SFI and NVZ style regimes persist. Four UK nations and the EU are all trending towards more evidence, and we are spread across them.
  • Agronomy carries liability. We cite RB209 and the AHDB Recommended List rather than inventing advice, label the confidence on every number, and never act on a farm automatically.

Why cheap sensors compound.

Cheap sensors land on more farms → Variety, microclimate and outcome data builds up → Recommendations get sharper, and growers buy seed through us → Sensor cost falls, so new farms join free or near-free

Growers pay at launch, for better seed picks and a kit that pays for itself. The same data becomes worth something to seed growers and buyers once it has scale, but we are not counting that money yet.

Later, the same field record can carry EUDR provenance and the diffuse-pollution data water companies can use. Directions, not revenue lines.

AgriHub360 pilot

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