Terms of Use

These Terms of Use govern your use of the AgriHub360 website at agrihub360.com (the “Site”), the dashboard and mobile app at app.agrihub360.com (the “Platform”), and the sensors and gateways we supply (the “Hardware”). By using any of them you agree to these terms. If you do not agree, please do not use them.

1. Who we are

AgriHub360 is operated by Ereyna Labs Ltd, registered in England and Wales (Company No. 14603041), registered office 3 Aldonvale, Middle Street, Shepton Beauchamp, United Kingdom, TA19 0LB. In these terms “we”, “us” and “our” mean Ereyna Labs Ltd trading as AgriHub360. “You” means the farm business using the Site, the Platform or the Hardware.

2. Pre-launch status

Hardware and Platform subscriptions are pre-launch. Prices, dates and specifications on the Site are forward-looking and may change. Nothing on the Site is a binding offer to sell until you have a written contract from us. Features are labelled Live, In pilot, In build or Proposed, and those labels mean what they say: only Live is running on farms today.

3. Your farm data

You are the originator of the data your operation generates: readings, boundaries, crops, varieties, applications, photographs, harvest results and financial records you import. As between you and us, that data is yours. Nothing in these terms transfers ownership of it to us.

You grant us a limited, non-exclusive, revocable licence to host, process and display that data for one purpose: running the service for you and the people you give access to. That licence:

• ends when you close your account, apart from records with a statutory retention period and the backups they sit in until those age out;
• does not let us sell your data, licence it on, or use it to train a third party’s model;
• does not let us publish anything identifying your farm without your written agreement;
• does not extend to using your data to benchmark you to anyone else, unless you switched that sharing on yourself.

Anonymised and pooled use of harvest results, marketplace demand or scout photographs happens only where you have opted in, per field, under the switches described in our Privacy Policy. Those switches are off unless you turn them on, and turning one off stops future use.

4. What the recommendations are, and what they are not

The Platform produces alerts, nutrient plans, timing windows, variety rankings and diagnoses from sensor readings, weather, satellite imagery and public trial data. They are decision support. They are not a prescription, and they do not replace an agronomist, a vet, an adviser or your own judgement of your own ground.

• You remain responsible for every decision taken on your farm.
• Where our output conflicts with a product label, statutory guidance or a qualified adviser, the label, the guidance or the adviser wins. Follow those, not us.
• Recommendations for products requiring a certificate of competence, a permit or a professional qualification assume the person acting holds it.
• Every quantitative claim we publish carries a confidence label. A low-confidence figure is an indication and should be treated as one.
• Sensors measure their location. A reading is representative of a field only to the extent the node is representative of that field.

5. Compliance records

The Platform keeps field records that support NVZ, USDA, EPA, SFI, spray logging and, in time, EUDR, and exports them in a form the relevant body recognises.

Keeping the law is your responsibility. Specifically: you are responsible for the accuracy of what you enter, for entering it within the deadline the rules set, for submitting or presenting it, and for holding any records the rules require outside our Platform. We will keep what we say we keep, for the periods set out in the Privacy Policy, and we will make it exportable. We do not warrant that any given export satisfies an inspector, because that depends on the entries and on the scheme rules on the day.

6. Availability of the service

We aim to keep the Platform available and the data flowing, but no field service is continuous. Readings can be delayed or lost by battery, weather, LoRa range, gateway power, mobile backhaul or maintenance. Alerts can therefore be late or absent. Do not use the Platform as the sole safeguard for anything that would cause loss or harm if an alert did not arrive.

We give notice of planned maintenance where we reasonably can. We may suspend access without notice where security requires it, and we will tell you as soon as we can afterwards.

7. Hardware

Hardware supplied under a pilot or a purchase is covered by the contract or order confirmation for that supply, which governs price, title, warranty, replacement and return. In summary, and subject to that contract: title passes on payment for purchased kit; pilot kit stays ours until agreed otherwise; you are responsible for siting, physical security and safe installation; and you should not modify a node in a way that affects its readings and then rely on those readings.

Some hardware reference designs are published under the MIT licence so they can be audited and reproduced. That licence governs those files and nothing here overrides it.

8. Accounts, roles and security

You are responsible for who you invite and what role you give them, for keeping credentials secure, and for removing access when someone leaves your business. We recommend two-factor authentication on every account that can write. Tell us promptly if you believe an account has been compromised.

9. Subscriptions, payment and cancellation

Subscription pricing, billing period and notice are set out in your order or on the pricing page in force when you subscribe. Fees are per farm. You can cancel with effect from the end of your current billing period. On cancellation you keep export access for 30 days. We do not withhold your data over an unpaid invoice, and we do not charge an exit fee.

10. Acceptable use

Use the Site, the Platform and the Hardware lawfully. In particular, do not:

• breach applicable law, or upload material that is unlawful, defamatory, obscene or infringing;
• upload malware, or interfere with the Site, the Platform, the Hardware or anyone else’s equipment;
• scrape, mirror or systematically extract content without our written consent;
• submit readings you know to be false, or another farm’s data you have no right to submit;
• reverse engineer our software, except where law or a published open licence allows it.

We may suspend or remove access where we reasonably believe these terms have been breached.

11. Intellectual property

The Site, the Platform, our models and our content are owned by Ereyna Labs Ltd or its licensors. You may view, print and download extracts for your own business use, keeping notices intact. Your farm data is excluded from this section: see section 3. Feedback and suggestions you send us may be used without obligation to you, and we will not identify you or your farm as their source without asking.

12. Information accuracy

We try to keep the Site accurate. Items labelled In build or Proposed are forward-looking and not commitments. Nothing on the Site is professional advice for a specific operation.

13. Disclaimers

To the extent permitted by law, the Site and the Platform are provided “as is” and “as available”, without warranties of any kind. We do not warrant that they will be uninterrupted, secure or error free. Nothing in these terms excludes liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot be excluded under English law.

14. Limitation of liability

To the fullest extent permitted by law, we are not liable for indirect, special or consequential loss, or for loss of profit, revenue, business, contracts, goodwill, crop or data, arising from use of the Site or the Platform. Our total aggregate liability in connection with the Site is limited to one hundred pounds sterling (£100).

This clause does not apply to any commercial agreement for the supply of Hardware or a Platform subscription. Those agreements carry their own liability terms, and where they conflict with this section, they win.

15. Third-party links and services

The Site links to third-party sites, including ereynalabs.com. We do not control them and linking is not endorsement. The processors we rely on to run the service are named in the Privacy Policy.

16. Indemnity

You agree to indemnify us against claims, losses, costs and reasonable legal expenses arising from your breach of these terms or your unlawful use of the Site, the Platform or the Hardware.

17. Changes to these terms

We may update these terms. The current version is always on this page with the date at the top. Where a change materially reduces your rights, we will notify affected customers before it takes effect, and you may cancel and export if you do not accept it.

18. Governing law, severability and entire agreement

These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction. If a provision is invalid, the rest continues and the invalid provision is modified to the minimum extent needed to make it enforceable. These terms, with the Privacy Policy and any commercial documents we link to, are the whole agreement on their subject and replace earlier ones.

19. Contact

Questions about these terms: hello@agrihub360.com, or write to the registered office above.